"At the beginning of the Book Country project, I worked [Molly Barton, actual directora digital de Penguin] with a firm called LBi (Lost Boys International) [based in London]. They’re a digital strategy firm. We talked to them about strategy and design. We hired a PhD mathematician to come up with the algorithms that power the genre map. Everything else was built by Penguin and Pearson developers. We have a great, though small, team of developers that have been working on the site for over the year."
Molly Barton Promoted to Penguin Global Digital Director + Penguin's Book Country Launches Self-Publishing Service, en Digital Book World.
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