The Book Publicity Blog

«A book publicist tries to “score” with a lot of media, but it can take a while, and “goals” can be few and far between. Think soccer rather than, say, basketball. And as with soccer (or basketball, for that matter), a failure to score does not necessarily indicate a failure to shoot — it simply means that sometimes, conditions just aren’t right for a goal».

Simpático. How book publicity is like the World Cup, por Yen, en su The Book Publicity Blog.