There is now widespread anger amongst publishers toward Apple, thanks to its intention to claim 30 percent of in-app subscription transactions, give supposedly insufficient consumer data and communicate too little with publishers. One major science publishing group is also expected to snub Apple’s devices and put its eggs in with Google and the web.

Although many other publishers have indeed started going in to iTunes Store on the new terms, for the likes of the FT and Time Inc. (NYSE: TWX) the situation is descending in to a no-win/no-win, as opposed to a win-win.

"The FT [Financial Times] Is Sticking It To Apple With A New Web-Based iPad App", en paidContent. The economics of digital content.