Y en The New Yorker, en el artículo Publish or Perish Can the iPad topple the Kindle, and save the book business? (26/04/2010), hablan todos los CEO que te puedas imaginar:
According to the American Booksellers Association, the number of independent booksellers has declined from 3,250 to 1,400 since 1999; independents now represent just ten per cent of store sales. Chains like Barnes & Noble and Borders account for about thirty per cent of the market, and superstores like Target and Wal-Mart, along with clubs like Costco, account for forty-five per cent, though they typically carry far fewer titles. As a result, publishers, like the Hollywood studios, are under enormous pressure to create more hits—more books like “Twilight”—and fewer quiet domestic novels or worthy books about poverty or trade policy.
Bookstores, particularly independent bookstores, help resist this trend by championing authors the employees believe in. “In a bookstore, there’s a serendipitous element involved in browsing,” Jonathan Burnham, the senior vice-president and publisher of HarperCollins, says. “Independent bookstores are like a community center. We walk in and know the people who work there and like to hear their reading recommendations.”
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