5.4.10

Under the Radar

Publicado por Book Industry Study Group (BISG)

Caríííísimo.

«An in-depth study of the book industry's under-reported segments and channels.»

  • The smaller-publisher segment consists of tens of thousands of companies scattered all across the country.
  • Many of these companies don't belong to book-industry trade associations, sometimes because publishing is not their primary business.
  • Sales these companies make to buyers overseas are often not included in Commerce Department export totals for book publishing, partly because Commerce tracks only shipments valued at $2,500 or more.
  • Whether or not they are primarily publishers, they tend to sell not only through book trade channels that are routinely tracked and studied but also, and in quantity, through sales channels designed mainly to serve other industries, which the book industry does not monitor.
  • No one outside the book industry has been motivated to aggregate and disseminate sales figures for books in most of these nontraditional channels.

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