Neo, el Interactive Producer

Panaera Digital, empresa generadora de ebooks y enhanced books, apps, etcétera, con base en Brasil, en Estados Unidos y en la Argentina, tiene una bolsa de trabajo. Allí define los roles y skills esperados. Supongo que estas figuras son las que interactúan con los editores que les encargan los proyectos. Me acuerdo cuando cursé Edición Electrónica y Multimedia. Ya sabíamos en ese momento que hacía falta un perfil híper tecnológico, al menos un usuario experto, gente hábil en progr y diseño. If you are a dreamer...

This is a creative leadership position responsible for delivering a variety of innovative multimedia projects on time and on budget, including: websites, ebooks, mobile apps, iPad and other tablet apps. It requires the ability to develop engaging multimedia concepts, communicate well with clients, and work within the team to produce high quality products.

The multimedia producer will work closely with content consultants, artists, audio technicians and software programmers to create engaging interactive applications. The producer will work closely with team members across all departments to ensure that the day-to-day progress of new and ongoing projects remains on schedule, project feedback is disseminated to the team efficiently, and our vendors and contractors are managed with regards to project timelines and budgets.

Tasks and outcomes

• Develop concepts and ideas of new multimedia and digital products for mobile devices.
• contribute to the development of digital and marketing strategies
• Work close with project teams during the implementation phase and review the quality of their work.
• Manage schedules and update teams when schedules or required deliverables may shift.
• Document all strategic and creative discussions and report them to the client and production team.

Pero después uno ve estos ebooks que hacen y se da cuenta de que no tienen ni editor ni, al parecer, idea de lo grandioso que significa contar con uno de verdad. Si no no harían estas cosas:

vía Fotos de Panarea Digital - Green is Verde - The Green Book iPad app 

Competencias de un diseñador digital editorial, según Penguin

En sus búsquedas, Penguin (y todos sus sellos) describe los puestos de trabajo. Aquí los requerimientos para cubrir un puesto de diseñador digital y otro de diseñador digital junior:

Digital Designer. Job Description

We're looking for a top class Digital Designer to join our award-winning team.

Working alongside 3 designers you’ll be creating beautiful designs, developing, coding, maintaining and updating Penguin site/s, including Penguin.co.uk, PenguinClassics.co.uk and Puffin.co.uk, numerous minisites, newsletters and other digital marketing activity, as well as creating additional digital assets and branding of 3^rd party pages. Plus you’ll be expected to seek out opportunities to shape projects of your own, R&D and feedback to the team.

You'll know your UX from your UI; you’ll be able to navigate BUI with ease. You’ll already have created lots of compelling and engaging websites using CSS as well as devising and implementing new features and functionality; knowledge of XML and XSLT would be a bonus.

You’re able think on your feet, not be afraid of being thrown in at the deep end; you’ll have an opinion and not be afraid to use it! You'll have a constant stream of suggestions for ways in which we can connect with readers (and not-yet readers) digitally and you'll be thrilled when you spot an author in the corridor.

Requirements

You’re able think on your feet, not be afraid of being thrown in at the deep end; you’ll have an opinion and not be afraid to use it! You'll have a constant stream of suggestions for ways in which we can connect with readers (and not-yet readers) digitally and you'll be thrilled when you spot an author in the corridor.

You’ll have a sound understanding of emerging technologies and an obsessive curiosity with social networks, APIs, tagging, data visualisation, user generated content, new ways of using the internet, mobile phones and feeds; when you go home at night, you should be dreaming of and creating exciting new tools in Facebook, mashing-up APIs in ways which we didn't even know we need yet, looking to create that ‘must have’ change the world App...

You'll need to have a degree or equivalent in new media design or similar, with proven commercial experience having worked in the industry for at least two years. Demonstrable knowledge of information design, usability and accessibility is essential. Results orientated, with meticulous attention to detail, you will have a keen appreciation of books and understand the attractions of a publisher’s digital output for other book lovers.

Responsibilities

• You’ll implement great new ideas whilst ensuring effectiveness and maintaining the various brand/s values digitally.
• You'll have excellent communication skills – be able to clearly and accurately communicate with people of varying digital knowledge both orally, visually and in writing.You understand acquisition and retention and be able to design for both.
• You are an ideas person and have the confidence to bring new initiatives to our digital activity.
• You will have knowledge of SEO, UX & CMS systems. You will need to be competent using analytical tools, interpreting results, providing summary reports to the business.
• Know how to prioritise a multitude of campaigns, questions and meetings.
• You'll know how to have fun! Exciting potential new book readers is what we're after!

Applicants should to be able to hand code HTML without the use of WYSIWYG editors.

Demonstrate competent knowledge of Digital Media production tools and standards, JavaScript, PhotoShop, Fireworks, Flash.

Apply with a CV and covering letter as well as providing 3 URLs showcasing your CSS, HTML skills and any supporting work.

Junior Digital Designer. Job Description

Are you creative, geeky and looking for your first digital role?

We're looking for a Junior Designer to join our award-winning Digital Team.This could be your perfect job!

Working alongside 3 designers you’ll be supporting design work, creating new beautiful designs, helping develop, code, maintain and update Penguin site/s, including Penguin.co.uk, PenguinClassics.co.uk and Puffin.co.uk, numerous minisites, newsletters and other digital marketing activity, as well as creating additional digital assets and branding of 3^rd party pages. Plus you’ll get the opportunity to shape projects of your own and learn tonnes along the way.

You'll know your UX from your UI; you’ll be able to navigate BUI with ease. You’ll already have experience of creating compelling and engaging websites using CSS layouts as well as devising and implementing new features and functionality; knowledge of XML and XSLT would be a bonus.

You’re able think on your feet; you’ll have an opinion and not be afraid to use it! You'll have a constant stream of suggestions for ways in which we can connect with readers (and not-yet readers) digitally and you'll be thrilled when you spot an author in the corridor.

With an interest in emerging technologies and an obsessive curiosity with social networks, APIs, tagging, data visualisation, user generated content, new ways of using the internet, mobile phones and feeds; when you go home at night, you should be dreaming of and creating exciting new tools in Facebook, mashing-up APIs in ways which we didn't even know we need yet, looking to create that ‘must have’ change the world App...

You'll need to have a degree or equivalent in new media design or similar. Demonstrable knowledge of information design, usability and accessibility is essential. Results orientated, looking to break into your first role with a meticulous attention to detail, you will have a keen appreciation of books and understand the attractions of a publisher’s digital output for other book lovers.

Requirements

Applicants should to be able to hand code HTML without the use of WYSIWYG editors.

Demonstrate competent knowledge of Digital Media production tools and standards, JavaScript, PhotoShop, Fireworks, Flash.

Apply with a CV and covering letter as well as 3 URLs showcasing your CSS, HTML skills and any supporting work.

Nuestro desafío: pensar una nueva cadena de valor

«Yo creo que ahora lo que necesitamos todos es gente capaz de pensar una cadena de valor completamente nueva. Es decir, de profesionales que puedan pensar una verdadera reingeniería de toda la cadena de valor editorial y aportar nuevas ideas sobre los métodos, las modalidades y las maneras de comunicar, de comercializar y de distribuir los contenidos. Necesitamos gente con el olfato suficiente como para buscar algo radicalmente original en un entorno absolutamente saturado como es el español.»

Joaquín Rodríguez, Director del Master en Edición de la Universidad de Salamanca. ¿Cómo definiría usted el perfil del profesional que necesita actualmente el sector editorial?, en Sobre Edición+El ojo fisgón.

Nuevos puestos en Random House Digital

Director Digital de Random House Group

La nueva estructura y funciones los posicionarán, dicen, para aprovechar, sacar ventaja, de los dispositivos multimedia, los smartphones y las tablets. «Vamos a explorar nuevas formas para que nuestros autores puedan expresarse digitalmente.»

Publisher Digital

Dirigirá la actividad general de la empresa en el negocio de publicaciones digitales.

Director Editorial para e-books y audio

Se encargará de la creación de publicaciones digitales a partir de textos originales, a la vez que buscará identificar autores y títulos con potencial para «ir más allá del libro». También será responsable de vincular los negocios propios con otras iniciativas y marcas de la compañía.

Ejecutivo Senior Digital

Proveerá apoyo en la gestión del proyecto y sus especificaciones.

Ejecutivo de e-marketing

Editor Digital > reporta al Director Editorial

Asistente editorial para audio

Editor Multimedia > reporta al Publisher Digital

Trabajará en las aplicaciones multimedia y en la publicación de websites con contenido interactivo.

Producción Digital


Así lo cuentan en Random House restructures digital.

Ante la duda sobre las competencias requeridas, en general, me permito citar a Elsa Aguiar, editora de literatura infantil y juvenil:

"Pero me da pena que esa literatura la vayan a hacer las personas que saben de tecnología, no de creación literaria. Son los autores que hoy escriben y lo hacen bien los que tienen que empezar a andar el camino. Solo así lograremos buenas novelas concebidas desde el principio para posibilidades creativas nuevas.

Y somos los editores de hoy los que tenemos que apoyar e incluso liderar ese proceso: explorar, ver más allá, mostrar posibilidades, apoyar en las dificultades, proporcionar herramientas y logística… Solo así podremos hacer evolucionar este oficio, aportando lo que siempre hemos aportado."

Who copyedited your book? + El trabajo no se presume gratuito

Considerando que el trabajo del editor y del corrector son imprescindibles desde todo punto de vista, los editores del blog estadounidense Copyediting, avalado por la University of Chicago Press, lanzaron una encuesta para que autores de diversa índole contaran si sus textos fueron corregidos por un corrector antes de ser publicados. Entre las opciones de quién fue el corrector figuran, con humor: a. un amigo, b. un corrector online, c. un gremlin, d. un goblin...

La voz de los editores canadienses

Canadá tiene una asociación de editores, porque consideran que An editor can make your life easier. La Editors' Association of Canada/Association canadienne des réviseurs (EAC) promueve la edición profesional como la clave para lograr una comunicación eficaz. Tiene 1600 miembros, entre editores en relación de dependencia y freelance, cuyos clientes son corporaciones, instituciones técnicas, gobiernos, organizaciones sin fines de lucro y otros entes publicadores. Así definen en EAC los diferentes skills editoriales:

Developmental / Project Editing
Co-ordinating and editing a project from proposal or rough manuscript to final manuscript, incorporating input from authors, consultants and reviewers. May include budgeting, hiring, design supervision and project co-ordination.

Substantive or Structural Editing
Clarifying and/or reorganizing a manuscript for content and structure. Changes may be suggested to or drafted for the author. May include negotiating changes with author.

Stylistic Editing
Clarifying meaning, eliminating jargon, smoothing language and other non-mechanical line-by-line editing. May include checking or correcting reading level; creating or recasting tables and/or figures; negotiating changes with author.

Rewriting
Creating a new manuscript or parts of a manuscript on the basis of content and research supplied by an author. May include some research and writing of original material.

Copy Editing
Editing for grammar, spelling, punctuation and other mechanics of style; checking for consistency of mechanics and internal consistency of facts; marking head levels and approximate placement of art; notifying designer of any unusual production requirements. May include Canadianizing; metrication; providing or changing system of citations; writing or editing captions and/or credit lines; writing running heads; listing permissions needed and/or obtaining them; providing or editing prelims, back matter, cover copy and/or CIP data. May also include negotiating changes with author.
N.B. "Copy editing" is often loosely used to include stylistic and even structural editing, fact checking and mark-up. It is not so used by the Editors’ Association of Canada.

Picture Research
Locating suitable photos and/or artwork. May include obtaining camera-ready reproductions; preparing descriptions, working sketches and/or artist's references or co-ordinates for illustrations, maps and diagrams; supervising production of final artwork; obtaining releases from and/or conducting financial negotiations with picture sources and artists; preparing labels, captions and sources for typesetting.

Fact Checking / Reference Checking
Checking accuracy of facts and/or quotes by reference to original sources used by author and/or from other sources.

Indexing
Producing an alphabetical list of names and places and/or subjects and concepts, etc., that appear in a work.

Mark-Up / Coding
Adding designer-written specifications for typesetter or word processor.

Proofreading
Reading proofs of edited manuscript. Galley proofing may include incorporating and/or exercising discretion on author's alterations; flagging locations of art and page references; verifying computer codes. Page proofing may include checking adherence to mock-up (rough paste-up), accuracy of running heads, folios and changes made to type in mock-up, checking page breaks and location of art, and inserting page numbers to table of contents and cross-references if necessary. May also include checking vandykes and colour mats (press proofs).

Mock-Up (Rough Paste-Up)
Producing a mock-up from proofs and marking proofs for changes necessitated by mock-up. May include copyfitting and/or marking colour breaks.

Production Editing
Co-ordinating typesetting and design in the mock-up and assembly stages; includes ensuring integration of design and content. May include actual mark-up, proofing, mock-up, page proofing, indexing and/or checking vandykes and colour mats. May also include locating, negotiating with and supervising designer, artists, typesetter, and printer and creating production schedule.

Descripción del puesto...

¿Cuáles son las competencias que se necesitan para cubrir las diferentes áreas en la industria editorial: Acquisitions, Rights, Contracts, Design, Editorial Management, Editing and Production, and Marketing? Las podés ver en The Publishers Association, las llaman National occupational Standards in publishing