A little social media experiment is underway at the publishers Hamish Hamilton/Penguin UK: the publisher has tied up with the social media site PeerIndex to try out a new way of promoting its books. In what the publisher is calling an industry first, Penguin today is launching a campaign to tap “influencers” on Peer Index to read and spread the word about a new book—Hari Kunzru’s Gods Without Men.
The idea behind the campaign is this: PeerIndex uses an algorithm that identifies people who are influential on particular topics. In this case, the topics, says PeerIndex, will be philosophy, science, politics, music, activism, India, America and science fiction. Those targeted people are invited to visit a micrcosite, where they are offered free copies of the book, with the ability to introduce friends to buy a copy, too.En "Publisher Penguin Waddles Into Social Media Experiment With Peer Index", en paidContent.org.
En About us, de PeerIndex:
PeerIndex is a web technology company that is algorithmically mapping out the social web. The way we see it, the social web now allows everyone endless possibilities in discovering new information on people, places, and subjects. We believe that the traditional established authorities and experts - journalists, academics, are now joined by a range of interested and capable amateurs and professionals. As this locus of authority shifts, many new authorities emerge. PeerIndex wants to become the standard that identifies, ranks, and scores these authorities -- and help them benefit from the social capital they have built up.
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