"I'm thinking of the future of eBooks. Now that these two companies have finally taken eBooks mainstream [Amazon & Apple], it's time we - and they - began thinking more about their design. People like Jan Tschichold spent their lives considering and implementing good book design. Yet in eBooks, the tail is still wagging the dog. Design of eBooks today is driven more by the functionality of eBook reading software and short-term competitive goals than by either aesthetics or art."

Should Apple and Amazon REALLY Control eBook Design?, en The Future of Reading.