"Why Spanish Publishing is the Next Digital Battleground"

"The fact is, beyond the simple e-commerce transaction, the true added value of a direct sale is the ability to glean first-hand knowledge of customer behavior during the purchasing process, as well as the post-sales process when the product is consumed and the customer expresses satisfaction or dissatisfaction."

"In the digital era, a publisher’s main asset is creating a direct, trusted and value-added relationship with authors and readers, respectively. This should not be forgotten."


Editorial de Javier Celaya, en PP.